Contact: Whitney Wyatt-Kovar, (800) 583-8003 ext. 5894
Mr. Rooter® has New Advertising Agency, Marketing Campaign
Mr. Rooter Corporation unveiled its new advertising agency and marketing campaign during its annual international convention in San Antonio, Texas.
Representatives from Aviatech LLC, a San Diego-based interactive marketing firm, revealed the new online marketing initiative, which plays off of the plumbing services company and its courteous reputation. The new ads are on do-it-yourself websites like www.ehow.com and women’s magazine websites like www.BHG.com.
“The new online campaign leverages rich media and video to engage our audience,” said Kevin Turner, account manager at Aviatech. “It also drives our audience to the corporate Mr. Rooter website and shares the brand online.”
The plumbing company likes partnering with Aviatech because of its fully integrated marketing capabilities – from traditional marketing to online marketing. But it was their online knowledge that impressed Mr. Rooter executives the most.
Fawn Barlow, marketing manager for Mr. Rooter Corporation, likes Aviatech’s expertise in online marketing and social media. While the advertising agency is working on corporate initiatives, the team also helps Mr. Rooter franchisees across North America.
“We are excited to work with Aviatech representatives, who are smart, strategic and passionate,” Barlow said. “We like the strategic way they think and the new ideas they bring to the table.”
While some of those new marketing ideas launched in June, others will roll out in the fall. To help educate consumers on the energy savings of tankless water heaters, Mr. Rooter Plumbing will have a sweepstakes promotion for a tankless water heater.
Aviatech is also the agency of record for Rainbow International Restoration and Cleaning, an affiliate company of Mr. Rooter Corporation.
“We’re elated to further expand our integrated marketing services with the great brands of The Dwyer Group,” said Dwight Gould, CEO of Aviatech. “We’ve built our business by growing our clients’ business through interactive advertising and marketing, and we look forward to continuing that legacy as we launch innovative new brand positioning programs for The Dwyer Group.”
About Mr. Rooter®:
Established in 1970, Mr. Rooter is an all-franchised, full-service plumbing and drain cleaning company with approximately 300 franchises worldwide. Recognized by Entrepreneur magazine among its “Franchise 500” and Franchise Times Top 200, Mr. Rooter franchisees provide services to both residential and commercial customers. Mr. Rooter began franchising in 1974 and is a subsidiary of The Dwyer Group, Inc. For more information or to find the location nearest you, please visit our Web site at www.mrrooter.com.
About Aviatech:
Aviatech LLC is a full service Integrated Marketing Agency located in San Diego, CA whose services include research, creative design, web design, interactive production, online and traditional media, cutting-edge technology and video production, multifaceted lead-generation campaigns, and results driven strategic social media.
###
