Over the past weeks, hundreds upon thousands of people have been pouring ice water over their heads and posting a video about it, sharing with the world their reactions to the temporary freezing sensation the ice causes.
Unfortunately, this sensation is nothing compared to the permanent feelings those with ALS (also Lou Gehrig's disease) suffer with each day. ALS is a neurodegenerative disease affecting motor neurons. Motor neurons connect the brain to the spinal cord to the muscles. In essence, these neurons die, causing the loss of the ability to initiate and control muscle movement. (For more information, visit the ALS Association website).
Such a tragic disease debilitates thousands of people each year. It was an impactful moment when the #ALSIceBucketChallenge came along via social media, bringing to light the need for. The idea raised awareness about the disease, persuading those to research the disease and learn about it. Thus, from that, thousands of people donated to the cause to help research, as there is currently no cure for the disease.
Seeing the impact this social phenomenon had on the disease and our culture, Mr. Rooter Plumbing contributed to the cause as well. Beginning with two staff members in the marketing department, the challenges took off. From marketing to executive staff, franchisees to franchise consultants, Mr. Rooter Plumbing approached the plate swinging with buckets on buckets of icy cold water.
More importantly, donations came out of these challenges. One particular franchise raised over $500 among his staff to donate to ALSA.
We are proud to have been a part of this movement to #StrikeOutALS. We hope that you find a charity or cause to donate to, as well. As a whole, The Dwyer Group sponsors RMHC. Go out and find a cause to sponsor! You'll never know how you'll be impacted by your cause.
Special thanks to those who shared videos with us on Facebook:
Mary Kennedy Thompson